Campaign Management • Media
Smith Broughton
Working with Smith Broughton
Smith Broughton Auctioneers is Western Australia's leading auctioneering firm, specialising in the sale of used equipment across mining, construction, transport, and agriculture. With over 45 years of experience, they deliver trusted, transparent auction solutions tailored to both buyers and sellers.
Campaign Managment
I helped plan and manage integrated campaigns to promote large machinery auctions. This involved coordinating digital efforts across Google Ads and social platforms to attract online bidders, as well as producing print materials and signage to support physical attendance.
Media
I was actively involved in planning and orchestrating radio and TV advertising for major auction events. This included working with media reps, coordinating ad creatives, and ensuring consistent messaging across platforms—amplifying campaign reach and targeting key regional audiences effectively.