Campaign Management • Graphic Design • photography• Google Ads
XO Tea is an Australian brand offering a diverse range of certified organic teas, available as curated blends and bulk ingredients. With a focus on quality, sustainability, and innovation, they bring ethically sourced teas to both individual consumers and businesses.
I assisted in launching a national iced tea campaign for XO Tea, coordinating creative assets, ad scheduling, media placements and in-store channels to maximise reach and impact.
I’ve worked on end-to-end packaging design projects, bringing products to life through thoughtful layouts, typography, and brand-led visuals that stand out on shelves and align with the overall identity.
With a strong focus on brand storytelling, I capture product and lifestyle imagery that connects with audiences and brings visual consistency across web and social platforms.
I’ve managed and optimised Google Ads campaigns to improve visibility, drive traffic, and generate real results—achieving strong ROAS for both e-commerce and service-based businesses.